Coaching for profit — CFP — is a simple deal. You get elite, hands-on coaching from people who still beat the games, and instead of paying up front, you share a slice of the profit you make at the tables. Your coach only wins when you win.
Coaching for profit (CFP) is a partnership. Instead of paying by the hour and hoping the lessons pay off, you join a program that coaches you in exchange for an agreed share of your winnings. No big up-front cost. No course gathering dust. The people teaching you are paid out of the same profits they help you make.
Compare that to traditional paid coaching, where the incentive is to sell you more hours and drip-feed information to keep you coming back. A CFP deal flips it. It works like a no-win-no-fee arrangement — if you don't win, nobody gets paid. That single fact aligns everything: your coaches are motivated to make you genuinely better, faster, and to move you up in stakes and keep you there.
It's the model serious players use to turn coaching from a cost into an investment that pays for itself.
Tell us about your game — stakes, volume, results, and goals. We want to know where you are and where you are trying to go.
We review your play and decide whether a CFP deal makes sense for both sides. The roster stays small on purpose, so not everyone gets in.
If accepted, you get 1-on-1 coaching, group sessions, the full video library, and a room full of grinders. We bring the structure — you bring the volume.
You play, you win, and profits are tracked and settled transparently. We only get paid when you do — so the whole program is built around your results.
You don't need to front the cost of elite coaching before you've made a cent from it. The investment comes out of the profit it helps you create.
Your coaches are paid from your results, not your hours. The only way they get paid is by making you a bigger, more consistent winner.
Direct, ongoing work with coaches who still sit at the tables every day — the kind of access that's hard to get at any hourly rate.
A real game plan, regular reviews, and people who'll call you on your leaks. Volume plus structure is how you actually move up in stakes.
No pre-recorded content collecting dust. CFP here is live, hands-on coaching built around your actual game and your actual leaks.
We keep the numbers low on purpose. Every player in the deal gets direct attention from coaches who know their game.
Coaching for profit only works if you win, so the entire program is structured around moving you up and keeping you there.
This isn't run by content creators. It's run by people who still grind the cash games and remember what it takes to climb.
Coaching for profit is a deal where a player gets ongoing coaching in exchange for an agreed share of the profit they make, instead of paying up front. The coach is paid out of the player's winnings, so both sides want the same thing: a bigger, more consistent winner.
Traditional coaching is paid by the hour, which rewards selling more hours rather than getting you results. A CFP deal works more like a no-win-no-fee arrangement — if you don't win, nobody gets paid — so your coaches are motivated to make you genuinely better as fast as possible.
It depends on the player and the deal. We coach serious cash-game grinders across a range of situations, and what makes sense for you is something we discuss during your application — there's no one-size-fits-all answer.
For players who are committed and willing to put in volume, CFP turns coaching from an up-front cost into an investment that pays for itself. You only share profit you actually make, and the coaching is what helps you make it. For players who won't do the work, no model is worth it.
DEADREAD is a cash-game program. Our coaching, reviews, and community are built specifically around beating cash games and moving up in stakes.
Profit is tracked and settled transparently, so both you and your coaches always know exactly where things stand. The details are walked through clearly before any deal begins.
Apply through the site and tell us about your game — stakes, volume, results, and goals. We review every application individually and reach out about the next steps if it looks like a fit.